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APPLE MESSAGES FOR BUSINESS
Apple Messages for Businessthe verified channel in the Messages app.
Apple Messages for Business is how a verified brand talks with customers inside Messages. Apple used to call it Apple Business Chat. Blooio connects the brand, and developers send each message type through the Apple Messages for Business API.
send-amb-message.sh
1curl --location 'https://api.blooio.com/v4/messages' \2--header 'Content-Type: application/json' \3--header 'Authorization: Bearer bl_live_...' \4--data '{5 "from": "your-amb-alias",6 "to": "+15551234567",7 "text": "Your order is ready to track. Tap below to view details."8}'
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entry points
Start where your customers already are.
Customers can open a verified conversation from your website, app, search, QR code, or other supported Apple entry points.
- website
- app
- search
- QR/Deep link
- support
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Why Blooio API exists
An official Apple channel built around your verified business identity — not phone numbers or devices.
Looking for phone-number messaging?
Blooio’s phone-number messaging API is a separate product.
Official business channel
Apple Messages for Business runs through Apple’s official business messaging channel. Blooio connects your brand as an approved Messaging Service Provider — no iPhones, SIM cards, or phone farms involved.
One brand, built to scale
Customers message your verified business identity rather than an individual number. One brand can support conversations at scale under the same name and profile.
Verified business identity
Show your business name, logo, profile information, and hours directly inside Messages, with Apple verification helping customers know who they’re talking to.
Reviewed before launch
Brands register through Apple Business Register and complete Apple’s Experience Review before going live. Blooio helps manage the setup, testing, and review process.
features
Every Apple Messages for Business feature
Invitations, list pickers, quick replies, time pickers, Apple Pay, forms, sign-in, and rich links. Each one explained on its own page.
Business invitations
Start the conversation first, with an Apple-managed Yes / No invite.
List picker
A tappable list of options, with icons, subtitles, and sections.
Quick replies
Two to five tappable answers under a question.
Time picker
Offer appointment slots the customer books with a tap.
Apple Pay
Take payment inside the conversation with Face ID or Touch ID.
Forms
Multi-step questions, dates, and pickers in one native flow.
Sign in
Let customers sign in to their account without leaving Messages.
Rich links
Turn any URL into a tappable preview card.
Go from setup to a reviewed customer journey.
Apple Messages for Business goes live after brand verification, testing, and Apple's Experience Review. We walk you through each step.
Get StartedApple Business Register
Create and verify your business.
Build the experience
Connect your systems and validate the customer journey.
Launch with Apple
Apple reviews the experience before production launch.
Frequently Asked Questions
What the channel is, and how a brand goes live.
Questions? Check the docs or reach out anytime.
What is Apple Messages for Business?
Apple Messages for Business is Apple's verified channel inside the Messages app. Customers message your brand, not a phone number. They can choose, book, pay, and get help without leaving the thread. It was previously called Apple Business Chat.
Is Apple Business Chat the same thing?
Yes. Apple Business Chat is the former name. The channel is now Apple Messages for Business. Existing brands did not move to a different product.
Do I need a phone number?
No. Customers message your verified business identity. There is no number to buy, warm up, or replace, and no iPhones or SIM cards on your side.
How do customers start a conversation?
From a Message button on your website or in your app, from Apple search, or from a QR or deep link. A business can open the thread first only with an Apple-approved invitation after the customer has opted in.
How does a brand go live?
Register the brand in Apple Business Register, connect it through a Messaging Service Provider, and pass Apple's Experience Review. Blooio is an official Messaging Service Provider and walks you through setup, testing, and review.
- Verified channel
- Connected systems
- Real customer journeys