What it is
What is a rich link in Apple Messages for Business?
A rich link is a message with a URL and an optional title. Apple renders it as a card with a preview image, title, and domain. Tapping it opens the page.
It is the right way to share product pages, articles, order tracking, store locations as Apple Maps links, and your Privacy Policy and Terms.
| At a glance | |
|---|---|
| What it is | A URL rendered as a preview card |
| Devices | iPhone, iPad, Mac |
| Minimum OS | iOS 11.3, macOS 10.13.4 |
| Capability token | None, supported on all devices |
| Blooio field | rich_link (top-level) |
What customers see
What it looks like
- 01
The preview image
The page's image, or a small square logo for an icon-style card.
- 02
Title and domain
Your title, or the page's own title, with the website underneath.
- 03
Tap to open
The page opens in the browser, or Apple Maps for a location link.
Use cases
When to use it
Products and menus
Share a product page or seasonal menu with a photo.
Order tracking
Send the tracking page as a card instead of a long URL.
Locations
Send an Apple Maps link to a store or pickup point.
Policies
Share your Privacy Policy and Terms as links, once, on first contact.
Common mix-ups
What it is not
Not a bare URL
Typed links fail Apple's Experience Review. Send every URL as a rich link.
Not a button
A rich link opens a page. For choices inside the conversation, use a quick reply or list picker.
Not a place for pasted policy text
Link to your policies instead of pasting them into the thread.
Not Markdown
Apple Messages for Business carries plain text. Formatting characters arrive as typed.
Experience Review
Apple's rules for this feature
- Send every URL as a rich link, including policies and tracking pages.
- Introduce the link with a short text bubble.
- Use an image that matches the page; logos under 150 px wide make an icon-style card.
- Send locations as Apple Maps links, not typed addresses.
Apple checks these during the Experience Review and after launch. Every rule for every feature is in the Experience Review checklist.
Developers
Send it with the Blooio API
One call to POST /v4/messages from your Apple Messages for Business sender. Full field reference in the Rich links & media guide.
curl -X POST https://api.blooio.com/v4/messages \
-H "Authorization: Bearer bl_live_..." \
-H "Content-Type: application/json" \
-d '{
"from": "support",
"to": "opaque-amb-customer-id",
"rich_link": {
"url": "https://kettleandcrumb.example/fall",
"title": "Fall menu · Kettle & Crumb"
}
}'Managed launch
Want rich links without writing code?
Blooio's managed Apple Messages for Business bot already uses rich links the way Apple expects, alongside every other feature, with a human in the loop. We build the flows, connect your systems, and get you through the Experience Review.
Go deeper
Rich links in the Blooio docs
The developer guide and API reference for this feature, with request fields, replies, and error handling.
docs.blooio.com
Rich links & media guide
Text, rich link cards, and attachments up to 100 MB.
docs.blooio.com
POST /v4/messages API reference
Every field, its JSON schema, and an interactive API explorer.
docs.blooio.com
Capabilities & limits
OS minimums, device support, and capability tokens for every feature.
More Apple Messages for Business features
Business invitations
Start the conversation first, with an Apple-managed Yes / No invite.
List picker
A tappable list of options, with icons, subtitles, and sections.
Quick replies
Two to five tappable answers under a question.
Time picker
Offer appointment slots the customer books with a tap.
Apple Pay
Take payment inside the conversation with Face ID or Touch ID.
Forms
Multi-step questions, dates, and pickers in one native flow.
Sign in
Let customers sign in to their account without leaving Messages.
All features · Experience Review · Apple Messages for Business API
Questions
Apple's own rules live in the Apple Messages for Business documentation. These are the questions brands ask us most.
- Brand verification
- Sandbox testing
- Experience Review
Empower your team. Achieve more.
Apple Messages for Business launches after brand verification, testing, and Apple's Experience Review. Talk to us and we'll scope the journey.