Field guides, customer stories, and engineering notes from the Blooio team on iMessage, RCS, and SMS at scale — written for operators and developers.
Simple ways to get more replies by making texting feel effortless.
How two-way messaging helps customers reply, get answers, and take actions in one conversation.
Three ways better texting pays off for your business
A better way to text your customers, and why it pays off
Businesses are expanding AI agents beyond the website chat bubble and into messaging channels like SMS. Here's why that shift is happening, and what it means if you haven't made the move yet.
Bloobability is Blooio's customer conversation intelligence model. Describe what to track in plain English and it reads every text thread for you, returning a calibrated probability, a verdict, and a trust tier per policy. Try it live in the playground or call the API.
Getting an RCS agent approved to send has less to do with the API and more to do with configuration choices made before the first launch request — agent types, brand verification, and Google-managed vs carrier-managed tiers.
Sending a single message is straightforward. Ensuring reliable delivery of millions of messages presents a significant engineering challenge.
If your business relies on SMS, message delivery is more challenging than ever. Carriers use advanced methods to detect spam and noncompliant traffic. Businesses that don't follow A2P 10DLC rules risk having messages filtered, delayed, or blocked.
App Clips, iMessage Apps (app extensions), and rich links are easy to confuse. Here's exactly what each one is, when to use it, and how to send App Clips and iMessage Apps over an API.
On August 5, 2026, Sendblue disclosed a security incident: unauthorized access to conversation records via a Firebase security-rules vulnerability. Here's what Sendblue reported, the data involved, and how to evaluate your iMessage API provider.
Calls are ignored. Emails go unread. Meanwhile, your customer is already texting someone else. Most businesses don't lose customers because of a bad product. They lose them because they stop communicating. Great follow-up keeps customers engaged from first contact to purchase.