Calls are ignored. Emails go unread. Meanwhile, your customer is already texting someone else. Most businesses don't lose customers because of a bad product. They lose them because they stop communicating. Great follow-up keeps customers engaged from first contact to purchase.
Short answer: no — Twilio can't send iMessage, and no SMS API can. Here's why, what Twilio is actually great for, and how to send real blue-bubble iMessages (plus a hybrid mode that uses both).
There's no official Apple iMessage API — so which provider should you actually build on in 2026? We compared Blooio, Sendblue, LoopMessage, and Linq on pricing, features, onboarding, and reliability. Here's the honest breakdown.
Cold SMS gets you reach; iMessage gets you replies. Hybrid mode sends cold outbound over A2P SMS, then automatically continues on a blue-bubble iMessage line the moment a lead replies — the scale of A2P with the conversation quality of P2P.