The rename
What changed, and what didn't
| Apple Business Chat | Apple Messages for Business | |
|---|---|---|
| Name in your copy | Business Chat | Apple Messages for Business, or Apple Messages |
| Where customers chat | Messages app | Messages app on iPhone, iPad, and Mac |
| How brands connect | Through an MSP | Through an Apple-authorized MSP |
| Registration | Apple Business Register | Apple Business Register |
| Approval | Experience Review | Experience Review, plus ongoing checks |
| Logo on iOS 26 and macOS 26 | n/a | Square logo only |
If your website still says “Chat with us on Business Chat” or “iMessage us,” update it. Apple reviews naming on buttons and in the bot. See the naming guidelines.
Features
What brands can do in the conversation
Quick Replies and List Pickers
Customers tap a choice instead of typing.
Time Pickers
Appointments and deliveries booked in the thread.
Apple Pay
Checkout and deposits without leaving Messages.
Sign in
Secure account lookups with OAuth.
Forms
Multi-step intake and surveys.
Live agents
A person always reachable, with full history.
Developers can see every message type in the Apple Messages for Business API.
Today
How to launch on Apple Messages for Business
Register in Apple Business Register, select an authorized Messaging Service Provider, build your experience, and pass the Experience Review. The setup guide walks through each step, and the Experience Review guide covers what Apple tests.
Managed launch
Skip all of this. Blooio will do it.
Blooio's Apple Messages for Business bots are built to Apple's rules from the first message: automation disclosure, a human in the loop, structured choices, privacy gates, and clean handoffs. We set up the account, build the experience, record and submit the Experience Review, and watch for drift after launch. Most approved businesses pass with us on the first round.
Go deeper
The full developer guides
Every rule, diagram, and API call, with a Copy for AI button that hands the whole guide to your coding assistant.
docs.blooio.com
Launch Apple Messages for Business
The ten-step roadmap from Apple Business Register to go-live, entry point URLs, brand assets, and tester troubleshooting.
docs.blooio.com
Pass the Experience Review
The full checklist, the review loop, a passing conversation in code, the screen recording, and experience drift.
More Apple Messages for Business guides
Experience Review
What Apple tests before you go live, and how to pass the first time.
Messaging Service Provider
What an MSP does, and why Blooio is the one that also builds your bot.
Apple Business Register setup
Account, testers, MSP connection, and launch, in order.
Message button and entry points
Where customers tap Message: Maps, Search, your site, and your app.
Guidelines and requirements
Conversation rules, naming, privacy, and what Apple does not allow.
Apple Messages for Business API
List pickers, quick replies, forms, and Apple Pay through Blooio's API.
Questions
Apple's own rules live in the Apple Messages for Business documentation. These are the questions brands ask us most.
- Brand verification
- Sandbox testing
- Experience Review
Empower your team. Achieve more.
Apple Messages for Business launches after brand verification, testing, and Apple's Experience Review. Talk to us and we'll scope the journey.