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- Full API access
- No limit on messages
- No limit on users
- Every feature unlocked in the sandbox
- Get Apple Experience Review–ready
MigrateUpdated October 2026
Migrate from SendBlueto Apple Messages for Business.
Keep your bot and your business logic. Swap SendBlue's endpoints for Blooio's, let customers message your verified brand, and fall back to RCS Business Messaging or SMS for everyone else.
Security noticeUpdated August 2026
SendBlue disclosed a security incident in August 2026
On August 5, 2026, SendBlue published an incident report stating that a vulnerability in its Firebase/Firestore security rules led to unauthorized access to certain conversation records. Per SendBlue, the data involved may include message content, phone numbers, contact information, line associations, organization user names, and messaging metadata. SendBlue says it fixed the vulnerability the day it was reported.
Worth noting: SendBlue is SOC 2 Type II certified. A certification attests a company's controls at a point in time — it can't guarantee against every misconfiguration, as this incident shows. If you're re-evaluating where your messaging data lives, we broke down the disclosure (and archived SendBlue's report) in full.
Feature by feature
Blooio vs SendBlue at a glance
FeatureBlooioSendBlue
Apple Messages for Business
BlooioOfficial Messaging Service Provider. One verified brand, no number to ban. Compare
iMessage from phone numbers
Pricing
Blooio$199/mo for 500 monthly active users, with a 6-month minimum. The sandbox is free.
From $100/mo for an inbound-only AI Agent plan with daily caps. Dedicated outbound lines are quote-only
Who the customer sees
BlooioYour brand name, logo, and Apple's verified check mark
A phone number you rent per line
Number bans
BlooioNo number to ban on Apple's official business channel
Lines can be flagged or restricted, and a restricted line goes offline
List pickers, forms, Apple Pay
BlooioNative in the conversation
Not available on phone-number iMessage
Fallbacks
BlooioSmart fallbacks to RCS Business Messaging, then SMS
SMS or RCS from the same phone line
Messaging limits
BlooioNo limit on messages per user
Daily contact and follow-up caps per line. See their limits
Apple Experience Review
BlooioAI bot built to pass it, and Blooio submits it for you
Not part of phone-number iMessage
Apple Messages for Business vs iMessage
One verified brand, not a stack of phone numbers.
SendBlue sends iMessage from phone numbers. iMessage is built for people texting people. Apple Messages for Business is Apple's official channel for businesses texting customers, and Blooio is an official Messaging Service Provider for it.
Feature
Apple Messages for Business
Apple's channel for businesses
iMessage
Person to person, from a phone number
Identity
Who the customer sees
Apple Messages for BusinessYour brand name, logo, and Apple's verified check mark
iMessageA phone number or email address
Who the customer talks to
Apple Messages for BusinessOne business. Every agent and bot answers in the same thread
iMessageWhichever line texted them, so one customer can end up in several threads
Business hours
Apple Messages for BusinessShown natively in the conversation
iMessageNot available
Cost and scale
Pricing
Apple Messages for Business$199/mo for 500 monthly active users
iMessagePer line, every month
Number bans
Apple Messages for BusinessNo number to ban. It's Apple's official business channel
iMessageLines can be flagged or restricted, and a restricted line goes offline
Scaling up
Apple Messages for BusinessOne brand handles any volume
iMessageMore volume means more numbers, and every number adds cost
In the conversation
List pickers
Apple Messages for BusinessNative
iMessageNot available
Quick replies
Apple Messages for BusinessNative
iMessageNot available
Forms
Apple Messages for BusinessNative forms inside the chat
iMessageSend a link out of Messages
Apple Pay
Apple Messages for BusinessInside the thread, with a 0% Apple upcharge
iMessageOnly through your own iMessage app, where App Store fees can apply
Typing indicators
Apple Messages for BusinessSupported
iMessageSupported
Apple platform
iMessage app extensions
Apple Messages for BusinessSupported
iMessageSupported
App Clips
Apple Messages for BusinessSupported
iMessageSupported
Switch in three steps
From SendBlue to Apple Messages for Business.
Keep your bot and your business logic. Point your code at Blooio, pass Apple's review, and go live.
- 1
Get a free sandbox and build
Connect a free Apple Messages for Business sandbox, point your code at the Blooio API, and build your bot with every feature unlocked: quick replies, list pickers, forms, Apple Pay, and live agent handoff.
- 2
Submit to Apple's Experience Review
Apple tests the whole conversation before you go live. Blooio records the walkthrough and submits it for you, and the AI bot on the Growth plan already checks every box Apple looks for.
- 3
Go live
Once Apple approves, turn on the Message button in Maps, Search, your site, and your app. Customers who can't be reached on Apple Messages for Business fall back to RCS Business Messaging, then SMS.
Let your AI assistant do the switch
Paste these instructions into Claude, ChatGPT, or Cursor. They switch your code from SendBlue to Blooio's endpoints and teach your bot the payloads that pass Apple's Experience Review.
Works with the API you already use
Blooio's v4 API follows the same send, reply, and webhook flow you already run. Swap the base URL and API key, map a few field names, and your bot keeps working. iMessage, SMS, RCS, and Apple Messages for Business all share one API.
Smart fallbacks to RCS Business Messaging and SMS
Customers who can't be reached on Apple Messages for Business, including everyone on Android, fall back to RCS Business Messaging, then SMS. One priority list decides, so you send once and Blooio picks the channel.
Every SendBlue call, mapped
| Task | SendBlue | Blooio |
|---|---|---|
| Authenticate | sb-api-key-id and sb-api-secret-key headers | Authorization: Bearer $BLOOIO_API_KEY |
| Start a conversation | POST /api/send-message with number, from_number, content | POST /v4/messages with to, text, and optional from |
| Reply in a thread | POST /api/send-message with the same number and from_number | POST /v4/chats/{chatId}/messages with text |
| Send media | media_url | attachments |
| Receive messages | Receive webhook with content, from_number, is_outbound: false | message.received webhook with data.text, data.sender, data.chat_id |
| Track delivery | status_callback URL per message (SENT, DELIVERED, ERROR) | message.delivered and message.failed webhooks |
| Message id | message_handle | message_id |
| Rich cards | app_card | rich_link and interactive |
Before and after
The same reply, on Blooio.
A new base URL, one Bearer key, and a reply to the chat. On Apple Messages for Business your verified brand is the sender, so there is no phone number to pass.
SendBlue
curl -X POST https://api.sendblue.co/api/send-message \
-H "sb-api-key-id: $SENDBLUE_KEY_ID" \
-H "sb-api-secret-key: $SENDBLUE_SECRET_KEY" \
-H "Content-Type: application/json" \
-d '{
"number": "+15551234567",
"from_number": "+15557654321",
"content": "Thanks for reaching out. How can we help?"
}'Blooio
curl -X POST https://api.blooio.com/v4/chats/$CHAT_ID/messages \
-H "Authorization: Bearer $BLOOIO_API_KEY" \
-H "Content-Type: application/json" \
-H "Idempotency-Key: $(uuidgen)" \
-d '{
"text": "Thanks for reaching out. How can we help?"
}'Pricing for Apple Messages for Business
Start free in the sandbox, launch with hands-on guidance, and scale per Monthly Active User.
Pricing for Blooio RCS
Verified, branded texting on Android and iPhone, billed by what you use.
Pricing for Blooio SMS & Voice
Texting and calling on local US numbers, billed by what you use.
Pricing for WhatsApp
Free on Blooio. Meta bills your WhatsApp Business Account.
Pricing for Blooio AI Agent
An agent that answers your customers, billed by the tokens its replies use.
Popular
Growth
Launch on Apple Messages for Business with hands-on guidance.
- Guidance to pass the Apple Experience Review
- AI bot included to expedite your Apple Experience Review
- 500 Monthly Active Users
- Real-time trends with Bloobability
- 20+ integrations & CRM
- Full API access
- No limit on messages per user
- Managed fallback options available
- Outbound via Business Invitations
6-month minimum commitment.
Enterprise
The scale, support, and fallbacks enterprises need.
Custom per MAU
- Everything in Growth, plus:
- Scalable pricing per MAU
- Slack Connect with a dedicated support team
- Managed + unmanaged fallbacks
Blooio RCS
Verified, branded texting on Android and iPhone. Pay only for what you use.
$109 / month per sender
Get started- Verified name and logo
- Cards, carousels, and buttons
- Read receipts and typing
- Android and iPhone (iOS 18+)
- Automatic fallback to iMessage or SMS
- Works with your Blooio AI agent
Contacts whose phones can't get RCS are reached on your next channel, at that channel's price.
Carrier fees included. Every price already covers what the carriers charge, with nothing added on top.
Messages
- Text messageSent or received, billed by length: a segment per 160 bytes of text. Reply, link, and call buttons included
- 1.36¢ / segment
- Rich messageSent or received, once at any length: files, cards, carousels, locations, and calendar invites
- 3.1¢ / message
Sender
- SenderYour verified name, logo, and colors, from submission until you remove it
- $109 / month
- VerificationGoogle's check of your business, charged when you submit the sender and every year after
- $109 / year
- Carrier launchCharged when US carriers approve the sender to message anyone
- $535 one-time
Changes and reviews
- Change or re-reviewPer new name, logo, banner, or business contact once submitted, review appeal, or tax ID recheck
- $25 each
- Contact PIN reissueOnly if your business contact's verification PIN expires
- $60 each
Blooio SMS & Voice
Local US numbers for texting and calling. Pay only for what you use.
$2 / month per number
Get started- Local US phone numbers
- Texting and calling on every number
- Call recording included
- No bundles or minimums
- Custom area code
Texting needs a one-time US carrier registration (10DLC).
Carrier and federal telecom fees included. Every price already covers what the carriers charge and the federal fees on calls, with nothing added on top.
Numbers & texting
- Text message (SMS)Sent or received, billed by length: a segment per 160 characters (70 with emoji)
- / segment
- Picture message (MMS)Sent or received
- / message
Calling
- CallsInbound or outbound, recording included
- / min
- Answered by your Blooio AI agent
- / min
- Forward to a phonePlus the forwarded call's minutes
- / forward
Carrier registration (10DLC)
- Registration or campaign reviewYour business with its first campaign, then each campaign after it and each appeal of a rejection
- $22 each
- Campaign
- $32 / month
Charged through Meta
Blooio does not charge for WhatsApp. You connect your own WhatsApp Business Account and add a payment method with Meta. Meta bills that account for the messages you send, and Blooio relays them.
Blooio AI Agent
An agent that answers your customers. Pay only for the tokens its replies use.
Per token used
Get started- Building and testing are free
- The model's price plus 10%, nothing else
- Billed with the rest of your usage
- Hands conversations to your team
- Reply limits stop runaway conversations
Your billing page shows each month's tokens, by model, and what they cost.
Phone calls
- Answered by your AI agentSpeech, the model, and the call in one rate
- 8¢ / min
Need better pricing? Talk to our sales team
SendBlue vs Blooio FAQ
Pricing, features, and moving from SendBlue.
Questions? Check the docs or reach out anytime.
Did SendBlue have a data breach?
In an incident report published August 5, 2026, SendBlue disclosed that a vulnerability in its Firebase/Firestore security rules led to unauthorized access to certain conversation records on July 7 and July 10, 2026. Per SendBlue, the data involved may include message content, phone numbers, contact information, line associations, organization user names, and messaging metadata. SendBlue says it fixed the vulnerability the day it was reported.
Is SendBlue safe to use after the 2026 security incident?
SendBlue states it is SOC 2 Type II certified and says it patched the reported vulnerability the same day. A certification attests a provider's controls at a point in time, and as SendBlue's own disclosure shows, it can't guarantee against every misconfiguration. Whether that meets your risk bar is your call: ask any provider where your message data is stored, who can access it, and how incidents are disclosed.
How much is SendBlue?
SendBlue's published entry point is a $100/mo inbound-only AI Agent plan with daily contact and follow-up caps. Dedicated outbound lines are quote-only. Apple Messages for Business on Blooio is $199/mo for 500 monthly active users, with a free sandbox to build in.
Can I keep my SendBlue code?
Your business logic stays. POST /api/send-message becomes POST /v4/messages or POST /v4/chats/{chatId}/messages, the sb-api-key-id and sb-api-secret-key headers become one Bearer token, and SendBlue's receive webhook becomes Blooio's message.received. The migration guide in our docs maps every field and has AI instructions that switch your code over.
Can I still send outbound messages?
Apple Messages for Business conversations start with the customer. The one business-first message is an Apple-approved business invitation to a customer who opted in. Cold outbound goes over RCS Business Messaging or SMS through the same Blooio API.
How do I switch?
Three steps. Get a free sandbox and build your bot against the Blooio API. Submit to Apple's Experience Review, which Blooio records and submits for you. Then go live and turn on the Message button in Maps, Search, your site, and your app.
How much does Apple Messages for Business cost on Blooio?
The sandbox is free forever, with every feature unlocked. The Growth plan is $199/mo for 500 monthly active users with a 6-month minimum, and includes an AI bot built to pass Apple's Experience Review. Enterprise pricing scales per monthly active user. If you need better pricing, talk to our sales team.
guides
Related guides
More on texting customers through Blooio.
Best SendBlue Alternative
Compare Blooio vs SendBlue — features, pricing, and reliability.
Apple Messages for Business API
Connect a verified brand through Blooio, a Messaging Service Provider. List pickers, Apple Pay, forms, and live agent handoff.
iMessage for Business
Send and receive business iMessages at scale with the Blooio API — higher open rates than SMS or email.
- Free sandbox
- Official Apple MSP
- RCS and SMS fallbacks
Move from SendBlue to Apple Messages for Business.
Blooio is an independent service and is not affiliated with, sponsored by, or endorsed by SendBlue. “SendBlue” is a trademark of its respective owner. Competitor information is based on publicly available data as of October 2026 and may change. If anything here is inaccurate, email support@blooio.com.