How CeilingSAM Turned 5,000 Website Clicks Into iMessage Conversations — and 80% YoY Revenue Growth

CeilingSAM sells the kind of garage products that shoppers research before they buy: motorized storage elevators that retract from the ceiling, heavy-duty bicycle slides, and combo storage systems — most landing somewhere between $499 and $1,799. They're sold direct to homeowners and pros across the United States from Phoenix, Arizona.

Founder Dylan and the team know their audience: people who want to talk to a human before dropping $1,500 on something that's going to mount above their car. They've got tutorials, an installer network, reviews — but the highest-converting moment is always the same one. A shopper has one specific question, the kind that doesn't fit a contact form, and they want a real answer in under five minutes.

Their ecommerce stack already had email, live chat widgets, and a phone number on the homepage. None of those moved the needle the way they wanted. So they swapped the chat bubble for something different: a single tap that opens the shopper's Messages app and starts a real conversation with the CeilingSAM sales team — over iMessage.

Selling high-ticket home improvement online is a friction problem. Every step between "I have a question" and "here's an answer" is a place a sale dies. Contact forms make shoppers type their email, wait, and forget. Live chat widgets only work if someone's online — and force the conversation to happen in a browser tab the shopper is about to close. Phone calls demand the shopper's undivided attention. Email is too slow.

What CeilingSAM needed was a channel where shoppers could ask a quick question on their phone and walk away — and where the conversation kept going on the shopper's home screen instead of vanishing the moment they switched apps. They needed real iMessage, not a marketing-platform SMS that lands in the spam-tinted "Filtered" folder. And they needed the ability to drop the same conversation entry point into ads, emails, and the homepage — so every touchpoint funneled into one place.

Blooio gave CeilingSAM a single, dedicated iMessage line — the same +1 (480) 720-0593 number that's on their homepage — and a tappable inbound link that opens the shopper's Messages app with a pre-filled text. From the moment the shopper hits send, every message routes through Blooio: outbound replies as native iMessage with blue bubbles and typing indicators, inbound webhooks into the CeilingSAM team's shared inbox.

The team dropped the link in three places that matter: the homepage chat bubble, paid ad creative, and email campaigns. One tap, no form, no app install. The shopper sees a real phone number and a familiar Messages interface. The CeilingSAM team sees a real conversation thread they can answer with photos, links, and RCS-quality fallback for the small slice of Android shoppers who can't receive iMessage.

In their first three months on Blooio, CeilingSAM racked up over 5,000 tracked taps on their inbound iMessage link. Those taps converted into hundreds of real conversations — pre-sales product questions, install help, return-window extensions, even last-second "is this the right gearbox?" photo exchanges that closed orders that would have otherwise died in a contact form.

Speed is the headline. The median time from a customer's inbound message to a CeilingSAM reply is just 2.9 minutes. Founder Dylan often answers himself — including the conversations that turn into repeat orders weeks later. When the shopper's next message lands at the top of their Messages app instead of buried in an inbox, they actually see it.

Reliability matched the speed. Of the messages CeilingSAM's team sent back over the period, 99.5% were successfully delivered — across iMessage, RCS, and SMS combined — with Blooio handling the protocol routing automatically. And per Dylan, revenue year over year is up 80% since the inbound iMessage flow went live: a direct line between shopper question and answered question.

CeilingSAM is doubling down on conversation as a funnel. Next up: post-purchase emails and packing inserts that route shoppers to the same iMessage line, abandoned-cart sequences that prompt a single question instead of asking for the sale, and a wholesale-installer channel that uses dedicated inbound links per partner.

As volume grows, Blooio scales underneath. Dedicated line management, iMessage / RCS / SMS routing, and inbound link analytics keep working without CeilingSAM's team changing a thing. Customers just keep tapping the link, and the team keeps answering.