# Blooio: iMessage, RCS, and SMS Automation

> Blooio is a consent-based business messaging platform for native iMessage, RCS, SMS, Apple Messages for Business, APIs, automations, and AI agents.

Source: https://blooio.com

## Overview

Blooio helps businesses keep customer journeys in Messages rather than directing customers to separate apps, forms, or support channels.

The platform supports sending and receiving native iMessages, RCS, and SMS through CRMs, automation platforms, REST APIs, webhooks, and AI-agent workflows. Dedicated and shared iMessage numbers are available, with automatic RCS-to-SMS fallback and a consistent API and webhook surface across protocols.

## Messaging Capabilities

- Send and receive native iMessages, RCS, and SMS
- Use dedicated or shared iMessage numbers
- Track delivery events in real time
- Receive read receipts and typing indicators
- Build two-way customer conversation workflows
- Send attachments, reactions, polls, contact cards, and location sharing
- Manage contacts, groups, and phone-number lookups
- Use signed webhooks with replay support
- Use idempotency keys for API requests
- Initiate FaceTime calls through the REST API

## Apple Messages for Business

Blooio offers Apple Messages for Business (AMB), formerly Apple Business Chat, the official verified channel for brands.

AMB plans are scoped around a brand's volume and customer journeys. The offering includes:

- Official Apple verified blue checkmark
- Branded logo and business profile
- No phone number required
- Direct connection to Apple's API through Blooio
- Rich interactive messages and forms
- List pickers, time pickers, and Apple Pay
- RCS for Business, WhatsApp Business, and SMS

The product page is the homepage. The implementation page is the [Apple Messages for Business API](https://blooio.com/integrations/apple-messages-for-business.md). The number-based [iMessage API](https://blooio.com/integrations/api.md) is a separate product.

## P2P Messaging and Safe Sending

Blooio is designed for person-to-person business messaging where recipients have prior consent and expect to hear from the sender. Use cases include customer support, appointment confirmations, booked-lead follow-up, and opted-in sales conversations.

Unsolicited mass outreach violates Blooio's Acceptable Use Policy and may lead to Apple-level number restrictions that Blooio cannot reverse.

Messaging safety controls, organization outbound limits, conversation allowances, recipient opt-outs, and Apple policies apply to all plans. On Dedicated plans, “unlimited” messaging means no per-message or per-segment billing cap; it does not remove these safeguards.

## AI Agent Workflows

Blooio provides AI agents with a customer messaging channel for handling conversations, using business tools, triggering actions, and handing conversations to human teams.

Capabilities highlighted for agent workflows include:

- Human handoff
- Automatic scaling
- Reply-first agent workflows
- Agent cash payments
- REST API access for custom agent applications
- Model Context Protocol (MCP) support for LLM-driven clients

The hosted MCP server is available at `https://mcp.blooio.com/v4`.

## Developer Resources

Blooio provides a REST API for custom applications and backend services.

- API documentation: https://docs.blooio.com
- REST API: `https://api.blooio.com/v2/api`
- OpenAPI specification: `https://api.blooio.com/v2/api/openapi.json`
- MCP server: `https://mcp.blooio.com/v4`

API keys should be used from trusted backend environments and not exposed in browser code.

## Self-Serve Number Provisioning

Pre-warmed iMessage numbers can be claimed through self-serve provisioning without a sales call. Number inventory is updated live and released on an approximately 48-hour restock cadence.

## Published Platform Metrics

Blooio's first-party marketing analytics report:

- 10M+ messages sent
- 300+ businesses served
- Approximately 99% delivery across 4.2M+ outbound iMessages and 310+ active accounts, January–March 2026
- Approximately 2× reply rate across 1,800+ campaigns and 2.6M messages, November 2025–February 2026, benchmarked against Verse.ai SMS
- Approximately 38% cost reduction versus leading SMS/MMS providers for accounts sending 10K+ messages per month, October 2025–March 2026
- 99.9% operational uptime target for the REST API; contractual availability commitments require a signed Enterprise Order Form

## Trial and Pricing

A free trial includes 20 messages on a shared number with no credit card required.

For current plans, volume pricing, and feature comparisons, see the pricing page.

## Links

- HTML page: https://blooio.com
- Markdown page: https://blooio.com/index.md
- Pricing: https://blooio.com/pricing.md
- Integrations: https://blooio.com/integrations.md
- REST API: https://blooio.com/integrations/api.md
- Apple Messages for Business API: https://blooio.com/integrations/apple-messages-for-business.md
- MCP server: https://blooio.com/integrations/mcp.md
- GoHighLevel integration: https://blooio.com/integrations/high-level.md
- HubSpot integration: https://blooio.com/integrations/hubspot.md
- Self-serve setup guide: https://blooio.com/guides/self-serve.md
- Case studies: https://blooio.com/case-studies.md
- Free trial: https://app.blooio.com
- Site index: https://blooio.com/llms.txt