# Tailored × Blooio Case Study

> Tailored used Blooio’s iMessage infrastructure to reach 23K+ contacts, deliver 45.5K+ messages with 97.5% delivery success, and scale volume nearly 30× in three months.

Source: https://blooio.com/case-studies/tailored

## Overview

Tailored is a Boston-based SaaS and booking platform serving appointment-based businesses, including med spas, salons, fitness studios, and clinics. Its platform uses blue-bubble iMessage conversations to help businesses engage leads and customers around appointments.

Tailored works alongside existing booking software rather than requiring customers to replace their booking stack. Blooio provides the messaging infrastructure underneath Tailored’s texting experience.

## Company Profile

| Attribute | Detail |
|---|---|
| Company | Tailored |
| Location | Boston, Massachusetts |
| Industry | SaaS / booking |
| Blooio customer since | December 2025 |
| Website | https://usetailoredapp.com |

## Results

| Metric | Result |
|---|---:|
| Messages delivered | 45.5K+ |
| Contacts reached | 23K+ |
| Delivery success | 97.5% |
| Median reply time | 5 minutes |
| Volume growth | Nearly 30× in three months |

The detailed results report a 5.1-minute median time between an outbound message and a customer reply.

Tailored scaled from 500 messages in December 2025 to more than 14K messages per month by March 2026 without making infrastructure changes on its side.

## Booking Platform Integrations

Tailored works with booking tools already used by its customers:

- Boulevard
- Mindbody
- Zenoti
- Mangomint
- Momence
- Moxie
- Calendly

## Challenge

Tailored’s appointment workflows depend on reliable, dedicated iMessage-capable lines for individual business customers. The platform needed messaging infrastructure that could support customer conversations at scale while providing visibility beyond a basic sent status.

Key requirements included:

- Dedicated iMessage-capable lines for business customers
- Reliable delivery for appointment and lead conversations
- Visibility into message status and delivery outcomes
- Read-receipt telemetry
- Protocol fallback when iMessage is unavailable
- Line management and rotation
- Scaling without Tailored building or maintaining messaging infrastructure

## Why Blooio

Blooio provides the messaging infrastructure behind Tailored’s booking and customer-engagement experience.

Messages are tracked across their lifecycle, from queueing through device send, delivery acknowledgment, and available read receipts. This gives Tailored delivery visibility for mission-critical appointment workflows and helps its team identify where a message succeeds or fails.

Blooio also manages line changes, protocol negotiation, fallback, and growth behind the API.

### Message Lifecycle Tracking

| Stage | Tracking provided |
|---|---|
| Queued | Outbound messages are queued and routed to the appropriate line. |
| Sent to device | Blooio tracks when the message reaches the sending device and leaves the network. |
| Delivered | Carrier and Apple delivery acknowledgments are captured. |
| Read | Available read receipts return through the API in real time. |

Lifecycle events are surfaced through Blooio’s API and webhooks.

## Infrastructure Managed by Blooio

- **Line provisioning and rotation:** Tailored operated roughly 40 dedicated lines over the course of its account. Blooio managed and rotated lines as needed.
- **Automatic protocol negotiation:** Messages route over iMessage when possible and fall back when a recipient is not reachable through iMessage.
- **Delivery visibility:** Queue, send, delivery acknowledgment, and read-receipt events are captured.
- **Scaling during growth:** Blooio supported growth from 500 monthly messages to more than 14K monthly messages without infrastructure changes by Tailored.

## Month-over-Month Growth

| Month | Messages | New contacts |
|---|---:|---:|
| December 2025 | 500 | 82 |
| January 2026 | 4.1K | 1,045 |
| February 2026 | 12.4K | 6,076 |
| March 2026 | 14.3K | 7,699 |

## Customer Perspective

> Our texts are blue. It feels like a real person, not an AI bot or marketing platform. When our clients text their customers and it shows up as a blue bubble, the trust is instant. That's what drives bookings.
>
> — Tailored Team

## Looking Forward

Tailored is adding customers across med spas, salons, fitness studios, and clinics while expanding its managed-texting and AI chatbot offerings.

Blooio continues to handle messaging infrastructure including line management, protocol negotiation, delivery tracking, and read-receipt telemetry while Tailored focuses on its booking experience.

## Links

- HTML page: https://blooio.com/case-studies/tailored
- All case studies: https://blooio.com/case-studies.md
- REST API integration: https://blooio.com/integrations/api.md
- Pricing: https://blooio.com/pricing.md
- Book a meeting: https://blooio.com/book-a-meeting.md
- Start with Blooio: https://app.blooio.com
- Tailored: https://usetailoredapp.com
- LLM site index: https://blooio.com/llms.txt