# CeilingSAM × Blooio: Inbound iMessage for High-Ticket Ecommerce

> CeilingSAM replaced lead forms with Blooio inbound iMessage links, generating 5,000+ tracked taps, a 2.9-minute median reply time, 99.5% delivery success, and, according to its founder, 80% year-over-year revenue growth.

Source: https://blooio.com/case-studies/ceilingsam

## Summary

CeilingSAM is a direct-to-consumer home-improvement brand selling garage storage products. Its customers frequently have product, fitment, installation, and hardware questions before purchasing.

CeilingSAM placed a Blooio inbound iMessage link on its homepage, in paid ads, email campaigns, and its Instagram bio. A tap opens the shopper's Messages app with a pre-filled text so they can start a direct conversation with the CeilingSAM team rather than completing a form or using browser-based chat.

## Company Profile

| Attribute | Detail |
|---|---|
| Company | CeilingSAM |
| Industry | Home improvement |
| Channel | Direct-to-consumer ecommerce |
| Product category | Garage storage |
| AOV range | $249–$1,799 |
| Location | Phoenix, Arizona |
| Blooio customer since | February 2026 |

CeilingSAM sells motorized ceiling-storage elevators, bicycle slides, and combination storage systems to homeowners and professionals in the United States.

## Challenge

High-ticket garage-storage purchases can require a quick answer before a shopper buys. CeilingSAM needed a channel that could:

- Let shoppers ask questions without submitting a contact form
- Keep the conversation available after a shopper leaves the website
- Support photos, product links, and installation guidance
- Respond faster than email
- Work from its website, ads, email, and social profiles
- Route conversations to a shared team inbox

## Solution

Blooio provided CeilingSAM with a dedicated iMessage line and tappable inbound links.

The customer workflow is:

1. A shopper taps an inbound link.
2. The shopper's Messages app opens with a pre-filled text.
3. The shopper sends the message.
4. Blooio routes the conversation through iMessage, RCS, or SMS.
5. CeilingSAM receives the inbound message in its shared inbox.
6. The team replies with text, photos, links, and product or installation guidance.

Blooio automatically routes messages across iMessage, RCS, and SMS based on recipient support. CeilingSAM can use one conversation entry point while serving shoppers across compatible devices.

## Inbound Link Placements

CeilingSAM uses the same inbound conversation funnel in four places.

### Homepage CTA

A “Call or Text Us” control is available across the CeilingSAM website, including product pages.

### Paid Ads

Meta and Google ads can direct shoppers to a messaging conversation without requiring a separate landing page or lead form.

### Email Campaigns

Post-purchase, abandoned-cart, and promotional emails include the same tap-to-text link.

### Instagram Bio

Social visitors can open a direct conversation with CeilingSAM rather than entering a separate direct-message queue.

Tracked links route to the same shared iMessage inbox and provide source attribution.

## Results

| Metric | Result |
|---|---:|
| Inbound link taps | 5,000+ |
| Website link clicks | 5,095 |
| Instagram link clicks | 88 |
| Median reply time | 2.9 minutes |
| Delivery success | 99.5% |
| Year-over-year revenue growth | +80% |
| Website click device split | 58% desktop, 40% mobile |
| Geographic share | 90% United States |

The year-over-year revenue figure is attributed to CeilingSAM founder Dylan.

Click, geographic, and device data covers February 5 through April 30, 2026. Click counts exclude 124 identified bot taps.

## Protocol Distribution

Based on 1,738 successfully delivered or sent outbound messages from February 5 through April 30, 2026:

| Protocol | Share |
|---|---:|
| iMessage | 54% |
| RCS | 29% |
| SMS | 17% |

More than half of CeilingSAM's outbound volume was delivered via iMessage. Blooio handled RCS and SMS fallback automatically without separate protocol configuration by the CeilingSAM team.

## Ecommerce Use Cases

CeilingSAM uses messaging for:

- Product fitment and ceiling-height questions
- Weight-capacity and mounting-hardware guidance
- Pre-purchase installation questions
- Customer installation photos and visual feedback
- Tutorial and product-resource links
- Returns and return-window extensions
- Warranty support
- Replacement-parts orders
- Follow-up conversations and repeat purchases

Three teammates share the line to provide coverage during US business hours.

## Customer Quote

> “Putting the inbound link on our home page changed the business. Customers don't fill out forms anymore — they tap once and we're already in the conversation. Our revenue is up 80% year over year, and a huge piece of that is just letting people text us before they buy.”
>
> — Dylan, Founder, CeilingSAM

## Planned Expansion

CeilingSAM plans to extend this conversation model to:

- Post-purchase emails
- Packing inserts
- Abandoned-cart sequences
- Dedicated inbound links for wholesale installer partners

## Links

- HTML case study: https://blooio.com/case-studies/ceilingsam
- All case studies: https://blooio.com/case-studies.md
- REST API and inbound links: https://blooio.com/integrations/api.md
- iMessage vs. RCS guide: https://blooio.com/blog/imessage-vs-rcs-2026
- iMessage CRM guide: https://blooio.com/guides/imessage-crm.md
- Tailored case study: https://blooio.com/case-studies/tailored.md
- Aneu case study: https://blooio.com/case-studies/aneu.md
- A1 Media case study: https://blooio.com/case-studies/a1-media.md
- Active Solutions case study: https://blooio.com/case-studies/active-solutions.md
- Pricing: https://blooio.com/pricing.md
- CeilingSAM website: https://ceilingsam.com
- Site index for agents: https://blooio.com/llms.txt